How to Build a Credible Net Zero Strategy
Setting a net zero target is easy. Achieving it credibly is hard. This guide shows you how to build a science-based decarbonization roadmap that delivers real results.
What Does Net Zero Actually Mean?
Net zero means reducing greenhouse gas emissions as close to zero as possible, with any remaining emissions re-absorbed from the atmosphere through natural or technological solutions.
Science Based Targets initiative (SBTi)
SBTi is the gold standard for corporate climate targets. Their Net-Zero Standard requires:
Near-term targets (5-10 years)
Reduce Scope 1 & 2 by at least 4.2% annually (1.5°C pathway). Include Scope 3 if >40% of total.
Long-term targets (by 2050)
Reduce Scope 1, 2, and 3 by at least 90% from base year.
Beyond value chain mitigation
Neutralize residual emissions through permanent carbon removals.
7-Step Net Zero Roadmap
Baseline Your Emissions
Measure Scope 1, 2, and all material Scope 3 categories. This is your starting point.
Set Science-Based Targets
Commit to SBTi or equivalent. Align with 1.5°C pathway. Set near-term and long-term targets.
Map Decarbonization Levers
Identify reduction opportunities: energy efficiency, renewables, electrification, supplier engagement.
Build a Transition Plan
Create year-by-year milestones with specific actions, investments, and responsible parties.
Engage Your Value Chain
Work with suppliers and customers. Scope 3 is often 70-90% of total emissions.
Track and Report Progress
Monitor KPIs quarterly. Report annually through CDP, TCFD, and regulatory frameworks.
Neutralize Residual Emissions
Only after maximizing reductions. Invest in high-quality carbon removal projects.
Avoid Greenwashing
- • Don't claim "carbon neutral" through offsets alone
- • Don't ignore Scope 3 (it's usually the majority)
- • Don't set targets without a credible transition plan
- • Don't cherry-pick base years or boundaries
- • Do get third-party validation (SBTi, CDP, assurance)